Healthy Skepticism Library item: 8812
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: news
Business Wire.
8th Annual Multicultural Pharmaceutical and Healthcare Market Development & Outreach Forum
Genetic Engineering & Biotechnology News, 2007 Feb 20
http://www.genengnews.com/news/bnitem.aspx?name=13142610
Full text:
ALM’s Strategic Research Institute is pleased to announce the 8th Annual Multicultural Healthcare Market Development & Outreach conference scheduled to take place March 19-20, 2007 at the Hyatt Regency Princeton in Princeton, New Jersey. Find out what is driving healthcare and pharmaceutical marketing industry players to dive deeper into multicultural segment strategies to cultivate relationships with Latinos, Asian Americans, African Americans, Gay and Lesbian consumers, urban markets and other culturally diverse populations. This year’s agenda share very specific strategies and solutions that various key stakeholders can take away to build their multicultural development strategies.
PARTIAL PRELIMINARY LIST OF ATTENDEES INCLUDES:
Aetna; Alternative & Innovative Marketing (AIM); AmeriChoice/United Health Group; AstraZeneca; Bruce Leeb & Company; Campbell-Communications Inc.; CMG Partners; CMN; Common Sense Advisory; The COSHAR Foundation; The Cultura Group; Ebony Multicultural Health Marketing Research; Forbes/American Legacy; HealthMedia, Inc.; Impact Health; INNOVIA Education Institute; IntegraHispanic; Interlex/Joven; IW Group Inc.; Johns Hopkins Bloomberg School of Public Health; Johnson & Johnson Health Care Systems; Johnson & Johnson Pharmaceutical Group; The Language Works Inc.; MicroMass Communications; Millward Brown; Mindshare Interactive Campaigns LLC; MotionPoint Corp.; National Women’s Health Resource Center; Novartis; Phoenix Cultural Access; The Prostate Net; Rivendell Media Inc.; Schering-Plough; SocialQuest; Verispan and many more …
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FEATURED SPEAKERS INCLUDE:
—Thomas A LaVeist, Ph.D. Director, Hopkins Center for Health Disparities Solutions Johns Hopkins Bloomberg School of Public Health
—Liliana Gil Director of Marketing Sourcing Hispanic Marketing Strategy Lead (Proyecto MAS2) Johnson & Johnson Pharmaceutical Group
—Virgil Simons Founder and President The Prostate Net
—Bill Imada
Chairman
IW Group Inc.
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For complete agenda details and *registration information:
Conference Website: www.srinstitute.com/M0707
Phone: 800-599-4950 / 212-967-0095
E-mail: info@srinstitute.com
*Please mention priority code DPR001813 when registering.
The Strategic Research Institute is part of ALM’s Conference and Trade Show Division, one of North America’s largest producers of educational and networking events for business leaders and the legal profession. The division offers more than 300 conferences and two leading industry tradeshows, as well as conferences in Europe and Asia. Attendance at the division’s events, which span a broad range of topics including law, finance, natural resources, life sciences, multi-cultural marketing, real estate and healthcare, will exceed 40,000 executive-level decision makers this year.
Headquartered in New York City, ALM is a leading integrated media company, focused on the legal and business communities. ALM currently owns and publishes 37 national and regional magazines and newspapers, including The American Lawyer®, Corporate Counsel®, The National Law Journal® and Real Estate Forum®. Other ALM businesses include Law.com®, the Web’s leading legal news and information network, Law Journal Press books, newsletter publishing, court verdict and settlement reporting, production of professional educational seminars, market research and content distribution. ALM was formed by U.S. Equity Partners, L.P., a private equity fund sponsored by Wasserstein & Co., LP. More information on ALM’s businesses and services is available on the Web at www.alm.com.