Healthy Skepticism Library item: 8802

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Baron M.
J&J gets subpoena related to certain sales/mktg activities
Market Watch 2007 Mar 12
http://www.marketwatch.com/News/Story/Story.aspx?guid=%7b8726C704-B264-4B32-ABB5-D90BE0A19ACC%7d&siteid=yhoo&dist=yhoo

Full text:

NEW YORK (MarketWatch) — Johnson & Johnson Monday said it’s received subpoenas related to certain sales and marketing activities from the U.S. Attorney’ Offices in Philadelphia, Boston and San Francisco. The Dow component said the subpoenas related to previously disclosed investigations of the sales and marketing of the drugs Risperdal, Topamax and Natrecor by J&J units. The New Brunswick, N.J.-based company said it plans to cooperate in responding to the subpoenas, which request information about the corporate supervision and oversight of its Janssen, Ortho-McNeil and Scios units. J&J shares closed Friday at $62.14, down 42 cents.

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963