Healthy Skepticism Library item: 8785
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Burton B.
Roche fined over "extravagant" meals for doctors.
BMJ 2007 Feb 24; 334:(7590):384
http://www.bmj.com/cgi/content/full/334/7590/384
Abstract:
Roche has been fined $A75 000 (£30 200; 44 900; $59 100) for breaching provisions of the Australian drug industry’s voluntary marketing code of conduct specifying that hospitality should be “simple and modest.”
In July last year the BMJ (2006;333:169) and the Australian newspaper reported that Roche Products spent more than $A71 000 on three lavish conference dinners for about 330 doctors. Since then the Therapeutic Goods Administration, the Australian government drug regulator, lodged a complaint alleging that Roche may have breached six provisions of the code. Roche is a subsidiary of the Swiss based F Hoffmann-La Roche Group. The meals, associated with a two day long haematology and oncology symposium and another workshop in mid-2005, were provided at leading Sydney restaurants.
Roche’s drug rituximab (MabThera), which is used to treat non-Hodgkin’s lymphoma, is the company’s biggest earner and accounted for more than a 10th of the company’s 42bn Swiss . . .
Keywords:
Publication Types:
News
MeSH Terms:
Australia
Codes of Ethics
Drug Industry/economics*
Drug Industry/legislation & jurisprudence
Interprofessional Relations/ethics*
Marketing/economics