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Healthy Skepticism Library item: 8759

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Van Voris B.
J&J unit receives subpoena in Remicade pricing probe
Bloomberg News 2007 Feb 23
http://web.archive.org/web/20070528173933/http://www.northjersey.com/page.php?qstr=eXJpcnk3ZjczN2Y3dnFlZUVFeXkyOSZmZ2JlbDdmN3ZxZWVFRXl5NzA4MTgyNSZ5cmlyeTdmNzE3Zjd2cWVlRUV5eTI=


Full text:

NEW BRUNSWICK — Johnson & Johnson, the world’s largest maker of health care products, said its Centocor unit has received a subpoena in a federal investigation into pricing of the company’s drug Remicade.

The subpoena, from federal prosecutors in Los Angeles, calls for documents relating to price calculations for Remicade that Centocor uses in its contract purchase program, J&J said this week in a filing with the U.S. Securities and Exchange Commission.

Remicade, used to treat conditions including Crohn’s disease, ulcerative colitis and rheumatoid arthritis, was J&J’s No. 3 drug in 2006, with $3 billion in sales, the company said. Remicade sales jumped 19 percent from 2005, aided by the U.S. Food and Drug Administration’s approval of the drug for the treatment of chronic severe plaque psoriasis, J&J said.

New Brunswick-based J&J said it is turning over material demanded in the subpoena, which it received Nov. 27. Michael Parks, a Centocor spokesman, said the company is cooperating.

This week, Local 32BJ of the Service Employees International Union distributed information critical of Centocor and Remicade at the New York premiere of the documentary “Innerstate,” union spokesman Matt Nerzig said. The film, developed by Centocor, follows three patients living with chronic inflammatory diseases, which are among the conditions treated by Remicade, according to the “Innerstate” Web site.

In a statement, the union said a class action by public and private health plans against drug companies asserts that J&J lists Remicade at prices 30 percent higher than its cost to doctors. The practice allows doctors to profit from prescribing Remicade and artificially inflates its cost to users and health plans, the union said.

Centocor spokesman Parks declined to comment on the suit.

Shares of Johnson & Johnson fell 22 cents to $64.78 in New York Stock Exchange composite trading.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963