Healthy Skepticism Library item: 8752
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Metzl JM.
If direct-to-consumer advertisements come to Europe: lessons from the USA.
Lancet 2007 Feb 24; 369:(9562):704-6
http://linkinghub.elsevier.com/retrieve/pii/S0140-6736(07)60321-3
Abstract:
No abstract available.
Keywords:
Publication Types:
Research Support, N.I.H., Extramural
MeSH Terms:
Advertising/methods*
Drug Industry*
Europe
Humans
Mass Media*
Persuasive Communication*
Pharmaceutical Preparations*
Physician-Patient Relations*
United States
Substances:
Pharmaceutical Preparations
