Healthy Skepticism Library item: 8706

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Living Well Programme launched
Jamaica Gleaner 2007 Mar 1
http://www.jamaica-gleaner.com/gleaner/20070301/lead/lead7.html

Notes:

Step 0: Recruit doctors and newspapers! (This is an example of pharmaceutical promotion rather than an article about it.)

Full text:

Hortense Edwards (centre), country manager for Novartis, discusses the Living Well Programme with Erick Krafka (left), franchise marketing manager at Novartis, and David Veliz, CRM manager for Central America and the Caribbean, during the launch of Novartis’ Living Well Programme, held yesterday at the Knutsford Court Hotel, New Kingston.

Pharmaceutical Company, Novartis, yesterday launched its Living Well Programme, which will allow patients to get discounts on select brands of medication, as well as information on how to manage their disease.

What are the benefits of this programme?

With Living Well, enrolled patients receive a 20 per cent discount on Novartis prescriptions of participating products at participating pharmacies.

Patients will also receive educational information about their disease. For example, patients with hypertension may receive tips on choosing healthy foods, among other things.

Follow-up calls as reminders for therapy fulfilment.

Special promotions.

How Does the programme work?

Step 1: The doctor prescribes the patient a Novartis product that is part of the programme.

Step 2: The doctor gives the patient the Living Well Card.

Step 3: The patient calls free of charge to activate the Living Well Card.

Step 4: The patient shows the Living Well Card in the participating pharmacies and receives 20 per cent discount on Novartis participating products.

Some 40 pharmacies across the island will participate in this programme and all doctors will be issued with Living Well Cards.Participating Novartis Brands

Diovan

Co-Diovan

Voltaren

Cataflam

Foradil

Miflonide

Elidel

Lamisil

Exelon

Trileptal

Prexige

Pantecta

Zelmac

Zaditen Drops

Viatalus

Gen Teal

These brands cover hypertension, asthma, pain, eczema, eye complications, Alzheimer’s, irritable bowels, among other conditions.