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Healthy Skepticism Library item: 8688

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Christoffersen RE.
Antibiotics--an investment worth making?
Nat Biotechnol 2006 Dec; 24:(12):1512-4
http://www.nature.com/nbt/journal/v24/n12/full/nbt1206-1512.html


Abstract:

Antibiotics markets are huge and the need for new classes of antibiotics is great, but the risks give investors pause.

Keywords:
MeSH Terms: Anti-Bacterial Agents/economics* Anti-Bacterial Agents/isolation & purification Drug Approval/economics Drug Approval/legislation & jurisprudence* Drug Industry/economics* Drugs, Generic/economics* Investments/economics* United States Substances: Anti-Bacterial Agents Drugs, Generic


Notes:

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963