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Healthy Skepticism Library item: 8674

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Jain KK.
Challenges of drug discovery for personalized medicine.
Curr Opin Mol Ther 2006 Dec; 8:(6):487-92
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=pubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=17243483&query_hl=1&itool=pubmed_DocSum


Abstract:

Personalized medicine—the treatment best suited for an individual patient—is based on genomic as well as other factors that influence the response to drugs. Besides matching existing drugs to appropriate patients, ‘personalization’ is being extended to the drug-discovery stage. Several ‘omics’ technologies are being increasingly used for this purpose and personalized drug-discovery efforts are in progress in major therapeutic areas. Biomarkers are an important link between drug discovery efforts and diagnostics. The concept of personalized medicine is also a driver for the integration of various biotechnologies, such as RNA interference and nanobiotechnology, which are also being applied to drug discovery. The limitations of various approaches to personalized medicine have been identified, as well as the financial implications of fragmenting the markets for drugs for the biopharmaceutical industry, which remains focused on the development of blockbuster drugs.

Keywords:
Publication Types: Review MeSH Terms: Biological Markers Cancer Vaccines/isolation & purification Drug Design* Drug Industry Drug Therapy Epigenesis, Genetic Humans Nanotechnology Neoplasms/therapy Pharmacogenetics Proteomics RNA Interference Systems Biology Substances: Biological Markers Cancer Vaccines

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963