Healthy Skepticism Library item: 8638
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Publication type: news
AstraZeneca, GlaxoSmithKline, Merck & Novartis Vie for Multiple Honors - DTC Perspectives Announces Advertising Awards Finalists for the DTC Pharmaceutical Marketing Industry
PharmaLive,com 2007 Feb 27
http://www.medadnews.com/News/Index.cfm?articleid=419079
Full text:
AstraZeneca, GlaxoSmithKline, Merck & Novartis Vie for Multiple Honors – DTC Perspectives Announces Advertising Awards Finalists for the DTC Pharmaceutical Marketing Industry
Winners Announced at DTC National
Major Pharmaceutical Brands Vie For Top Honors at DTC National Advertising Awards
FLORHAM PARK, NJ, Feb. 27, 2007-Several of 2006’s newest DTC brands will compete for top honors at the DTC National Advertising Awards. Branded and Unbranded work from Gardasil, Rozerem, and Tamiflu can be found on the finalists list in multiple categories, along with other major brands such as Crestor, Cymbalta, and Vytorin.
“Delegates attending the DTC National Conference will determine the winners for both the Best Branded TV and Best Branded Print campaign awards,” announced Bob Ehrlich, CEO of DTC Perspectives, and DTC National Conference Chairman. “Independent expert judging panels determine award winners for the other categories.”Gold, Silver & Bronze winners of all the DTC National Advertising Awards will be announced at a gala dinner on April 11, 2007, hosted by RealAge as part of the DTC National Conference (April 10 – 12, 2007 in Washington DC).
“We congratulate all the finalists of the DTC National Advertising Awards for their creative, effective DTC campaigns. RealAge is proud to be associated with the presentation to the winners of these prestigious awards over the past 6 years” said Rich Benci, President of RealAge, Inc.
This year’s independent judging panel included Angela Federici, SVP, Pharmaceutical Practice Leader, Millward Brown; Fariba Zamaniyan, VP, IAG Research; Fred Church, VP, Health Practice, Ipsos; Joan Connors, VP Marketing Communications, Harris Interactive and Jeff Wasserman, VP, The Pretesting Co.
The June issue of DTC Perspectives Magazine will feature coverage of the DTC National Conference and will profile each of the DTC National Advertising Award winners.
Finalists for each of the categories are listed below, with winners to be announced at the DTC National Advertising Awards Dinner on April 11, 2007. For the categories of Branded TV and Branded Print, 10 finalists will be presented to the delegates at the DTC National Conference. Winners in those two categories will be chosen by interactive voting during the Conference.
The finalists are…(listed alphabetically)
Best Branded Integrated Finalists
Brand Company Agency Ad Title
Crestor AstraZeneca Saatchi & Saatchi Consumer Healthcare “Out of Whack”
Femara Novartis MicroMass Communications “My Next Steps”
Rozerem Takeda Pharmaceuticals Cramer-Krasselt/ Abelson Taylor “Your Dreams Miss You”
Tamiflu Roche Laboratories GSW Worldwide “Happy Feet”
Vytorin Merck/Schering-Plough Pharmaceuticals DDB New York/Rapp Collins Healthcare “Food & Family”
Best CRM/Direct Mail Campaign Finalists
Brand Company Agency Ad Title
Botox Cosmetic Allergan Rosetta “BOTOX Cosmetic Benefits Program”
Coreg CR GlaxoSmithKline Targetbase “Coreg 2000”
Crestor AstraZeneca CommonHealth Consumer Group “Getting It Right”
Rozerem Takeda Pharmaceuticals Abelson Taylor “Your Dreams Miss You”
VESIcare GlaxoSmithKline Targetbase “VESIcare 2006 Persistency & Compliance”
Best Non-Branded Print Campaign Finalists
Disease/Condition Company Agency Ad Title
Bipolar Disorder AstraZeneca Saatchi & Saatchi Consumer Healthcare “Seroquel Unbranded MDQ”
Cervical Cancer & HPV Merck & Co. DDB New York “Tell Someone”
HIV GlaxoSmithKline Palio Communications “Your Health & HIV”
Best Non-Branded TV Campaign Finalists
Disease/Condition Company Agency Ad Title
Asthma GlaxoSmithKline Euro RSCG New York “Jerome Bettis & Kid”
Cervical Cancer & HPV Merck & Co. DDB New York “Tell Someone”
Influenza Roche Laboratories GSW Worldwide “Happy Feet”
Premenstrual Dysphoric Disorder Berlex Young & Rubicam “Not Gonna Take It”
Restless Legs Syndrome GlaxoSmithKline McCann-Erickson “Not Sure”/ “Never Heard Of It”
Best Non-Branded Website Finalists
Disease/Condition Company Agency Website
Bipolar Disorder AstraZeneca Cadient Group www.isitreallydepression.com
Cervical Cancer & HPV Merck & Co. Rapp Collins www.tell-someone.com
Chronic Dry Eye Allergan Beacon Healthcare Communications www.focusondryeye.com
Diabetes dLife dLife www.dlife.com
Flu Roche AvenueA-Razorfish www.flufacts.com
Best Point-Of-Care Campaign Finalists
Brand/Disease/Condition Company Agency Ad Title
Exjade Novartis MicroMass Communications “Ask About Iron”
Cervical Cancer & HPV Merck & Co. Rapp Collins “Tell Someone”
Rozerem Takeda Pharmaceuticals Cramer-Krasselt “Your Dreams Miss You”
Vytorin Merck/Schering-Plough Pharmaceuticals RxEdge “Food & Family”
Zelnorm Novartis Deutsch “The ABC’s of Good GI Care”
Best Medical Device, Test or Operating Procedure Finalists
Brand/Procedure/Device Company Agency Ad Title
AcrySof ReSTOR Alcon, Inc. DraftFCB “Safari”
LAP-BAND Allergan Beacon Healthcare Communications “Lion Tamer – Tame Your Hunger”
NovaSure Cytyc Corporation Dorland Global/Grey Healthcare Group/Greater Than One, Inc. NovaSure Integrated DTC Effort
Silverhawk Plaque Excision System FoxHollow Technologies Roska Healthcare Advertising “Silverhawk PAD Awareness”
Zimmer Gender Solutions Knee Zimmer, Inc. Abelson Taylor “Blue Ladies”
Best Digital Media Campaign Finalists
Brand/Condition Company Agency Ad Title
Cutivate Lotion Altana, Inc DKI Direct “Save Our Skin”
Flomax Boehringer Ingelheim G2 Direct and Digital “Pardon the Interruption”
Menopause Wyeth AvenueA/Razorfish “Know Menopause”
Nexium AstraZeneca AvenueA/Razorfish “Nexium DTC Online”
Xolair Genentech DKI Direct “Asthma Matters”
Best Branded Pharmaceutical Website Finalists
Brand Company Agency Website
Actonel Procter & Gamble / Sanofi-Aventis G2 Direct and Digital www.actonel.com
Cymbalta Eli Lilly HealthEd www.cymbalta.com
Flomax Boehringer Ingelheim G2 Direct and Digital www.4Flomax.com
Humalog Eli Lilly Ignite Health www.humalog.com
YAZ Berlex RTC Relationship Marketing www.YAZ-us.com
Best Branded Print Campaign
Brand Company Agency Ad Title
Ambien CR Sanofi-Aventis Publicis Dialog “Testimonial B”
Avodart GlaxoSmithKline McCann-Erickson “New Yorker”
Femara Novartis Merkley & Partners “Spirit Ad”
Imitrex GlaxoSmithKline Grey Worldwide “Quiz”
Lunesta Sepracor McCann-Erickson WorldGroup, HumanCare “Matthew & Theresa”
Malarone GlaxoSmithKline BBDO “The Betty Buzz Campaign”
NuvaRing Organon CommonHealth Consumer Group “Let Freedom Ring”
Plavix Bristol Myers Squibb & Sanofi-Aventis Saatchi & Saatchi Consumer Healthcare “Formidable Campaign”
Requip GlaxoSmithKline McCann-Erickson “Mystery”
Vytorin Merck/Schering-Plough Pharmaceuticals DDB New York “Food & Family”
Best Branded Television Campaign
Brand Company Agency Ad Title
Avodart GlaxoSmithKline McCann-Erickson “Avodart ‘Quiz’”
Crestor AstraZeneca Saatchi & Saatchi Consumer Healthcare “Out of Whack”
Cymbalta Eli Lilly and Co. DraftFCB “Depression Hurts”
Gardasil Merck DDB New York “One Less”
Lunesta Sepracor McCann-Erickson WorldGroup, HumanCare “Train of Thought”
NuvaRing Organon CommonHealth Consumer Group “Free Verse”
Requip GlaxoSmithKline McCann-Erickson “Mystery”
VESIcare GlaxoSmithKline & Astellas Euro RSCG TONIC “B”
Vytorin Merck/Schering-Plough Pharmaceuticals DDB New York “Grandpa Frank”
YAZ Berlex Young and Rubicam “Three Women”
Congratulations and best of luck to all finalists. All Gold, Silver, Bronze winners will be announced at the DTC National Advertising Awards Dinner on April 11th, 2007. Be there is person to salute the winners/receive recognition for a job well done. ( click here to register for the Conference )
About The DTC National Conference
The DTC National ( www.dtcnational.com ) has become the industry leading annual DTC event by delivering top quality content and unprecedented networking opportunities to its delegates. This year’s DTC National will be held April 10 – 12, 2007 at the JW Marriott in Washington DC. Hotel space is limited, early reservations and registrations are encouraged.
About DTC Perspectives Magazine
DTC Perspectives is the only pharmaceutical industry magazine dedicated to direct-to-consumer marketing and advertising. It is published quarterly by DTC Perspectives, Inc ., the leading DTC consulting, training, and publishing company. The June 2007 issue will feature profiles of the Top 25 DTC Marketers. With an exclusive focus on DTC, and direct contact with many practitioners in the industry, DTC Perspectives is well positioned to serve as the platform for the industry to recognize and honor the leading marketers, campaigns and companies in consumer marketing.
DTC Perspectives Magazine 30 Columbia Turnpike, 2nd Floor Florham Park, NJ 07932
973-377-2106 fax 973-377-2106
