Healthy Skepticism Library item: 8547

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Najman JM, Siskind V, Bain C.
Prescription drug advertising: medical journal practices under different types of control.
Med J Aust 1979 May 19; 1:(10):420-4

Abstract:

Medication is one important aspect of health care delivery. The sources of information used to select appropriate medication include drug advertisements which appear in professional journals. There is a need to monitor the quality of these advertisements. The study reported in this paper includes a longitudinal (1961 to 1977) and cross-societal (Britain, United States and Australia) content analysis of drug advertisements. Such a comparison contributes to the debate concerning the type of regulation likely to be effective for this form of advertising.

Keywords:
Advertising* Australia Great Britain Humans Longitudinal Studies Periodicals* Pharmaceutical Preparations* Prescriptions, Drug United States