Healthy Skepticism Library item: 8543

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Makers campaign harder for votes of RPhs dispensing generically
American Druggist 1980 Oct; 182: 44, 46, 48, 50, 52, 56, 58, 6

Abstract:

A survey on the drug product selection of community pharmacists when dispensing prescriptions allowing a choice between generic and brand name products is presented. Pharmacists from chain store and independent pharmacies were included in the nationwide survey. Of the 42 drugs covered by the 1980 survey, 36 were also included in the 1979 survey. Of all of these, the company that led in pharmacists’ preferences in 1979 is still the leader in 1980 but on 30 of the 36, the leader’s margin in 1979 was reduced in 1980 and in 14 cases was reduced considerably. Results also showed that on many drugs, the growing strength of generic name houses is evident in the vying for the second place. In other cases, gains at the second place level were shown by companies marketing branded generics. Tabulations comparing the findings of the 1979 and 1980 surveys on the 42 drugs covered with separate data given for the preferred manufacturers reported by the chain and the independent pharmacists as well as by all the pharmacists combined are presented.