Healthy Skepticism Library item: 8448

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Cardinale V, Glaser M.
Selling of the pharmacy
Drug Topics 1983 Sep 5; 127:38-42, 44, 49

Abstract:

An exclusive survey on promoting prescription departments was conducted by mailing questionnaires to 400 drug chains. Of the total, 47% or 193 chain headquarters representing close to 7,000 drugstores responded. It was shown on the average that drug chains spend about $18,900/yr/store for advertising and promotion of all products and services. Of the average $18,900 amount, 23.7% is spent on advertising or promoting the prescription department. Some 80% of the chain headquarters respondents feel that their prescription department advertising/promotion programs have been successful to some degree. Eighteen percent of chain drug stores advertise prescription prices. Of the chains running prescription ads, more than half had at least a moderate effect on pharmacy department sales. Other pharmacy promotion programs available such as discount coupons, special services, and screening programs are also discussed.