Healthy Skepticism Library item: 8430

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Croll TP, Swanson BZ Jr.
Victorian era esthetic and restorative dentistry: an advertising trade card gallery.
J Esthet Restor Dent 2006; 18:(5):235-54;
http://www.blackwell-synergy.com/doi/full/10.1111/j.1708-8240.2006.00031.x

Abstract:

A chief means of print advertising in the Victorian era was the “trade card.” Innumerable products, companies, and services were highlighted on colorful chromolithographic trade cards, and these became desirable collectible objects which were pasted into scrapbooks and enjoyed by many families. Dentistry- and oral health-related subjects were often depicted on Victorian trade cards, and esthetic and restorative dentistry themes were featured. This review describes the history of advertising trade cards and offers a photographic gallery of dentistry-related cards of the era.

Keywords:
Publication Types: Historical Article Review MeSH Terms: Advertising/history* Advertising/methods Dental Care/history* Dentistry, Operative/history Esthetics, Dental/history History, 18th Century History, 19th Century History, 20th Century Humans United States