Healthy Skepticism Library item: 8425

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Public Library Of Science Medicine.
Drowning or thirsting: the extremes of availability of medical information.
J Pain Palliat Care Pharmacother 2006; 20:(4):113-4
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=pubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=17182520&query_hl=12&itool=pubmed_DocSum

Abstract:

The March 2006 issue of PLoS Medicine contains the following editorial and a thoughtful debate on the issue of direct-to-consumer advertising of prescription drugs. The same issue contains a fascinating article on a “low tech” approach to information management, the blue trunk approach. This electronic journal is one of several published by the non-profit Public Library of Science (PLoS), a non-profit organization of scientists and physicians committed to making the world’s scientific and medical literature a freely available public resource. PLoS Medicine is an open-access, on-line journal that contains timely discussions and new findings on a broad range of medically-related topics. Readers are referred to the PLoS Medicine website: http://www/plosmedicne.org to read the full pro and con debate mentioned in this paper and to learn more about this valuable intellectual resource.

Keywords:
MeSH Terms: Advertising* Humans Libraries, Medical/organization & administration* MEDLINE/statistics & numerical data Medical Informatics* Publishing/trends* United States