Healthy Skepticism Library item: 8405

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gunston G.
Pharmaceutical marketing: but my market is different
Pharmaceutical Journal 1984 May 12; 232:588-589

Abstract:

A successful approach to a common marketing strategy for a prescription medicine on a worldwide basis, by the addition of interactive electronic methods and a well researched and constructed training program for sales representatives, is described. Training programs can be modified or updated simply by replacing floppy disks which are easily mailed to any part of the world, following changes in phrases, words or paragraphs, or fine adjustments to language. Capital investment is minimal with only one computer necessary in each significant country or region. The field force can be updated on new clinical or other information more efficiently and cost effectively than by setting up meetings off territory.