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Healthy Skepticism Library item: 8392

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hildebrand N.
Physician and pharmacist: competing or essentially complementing?
Deutsche Apotheker Zeitung 1984 Aug 9; 124:1573-1576


Abstract:

A discussion on the problems of communication and cooperation between the physician and the pharmacist in providing patient care services is presented and recommendations for improving relations between the 2 professions are described. The causes of the deficiencies on the part of the physician include inadequate training of physicians in pharmacology and in optimal drug therapy, dependence on the pharmaceutical industry for drug information and the financing of continuing education, and lack of awareness of the costs of rational drug therapy. On the part of the pharmacist, there is a commercial dependence on the prescribing physicians, lack of competence and self-confidence as drug advisor for the doctor, due to improper training. Overcoming the deficiencies is believed to enhance the potential for collaboration between the 2 professions.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.