Healthy Skepticism Library item: 8367

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Robinson B.
Rx-to-consumer advertising debate starts up again
Drug Topics 1985 Oct 7; 129:20, 22

Abstract:

The controversy regarding direct-to-consumer prescription advertising by different pharmaceutical manufacturers is discussed. It was stated that direct consumer advertising for prescription drugs would increase costs and lead to inappropriate patient demand for medication. However, it was shown that prescribing practices might actually improve if the patient were exposed to prescription advertising.