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Healthy Skepticism Library item: 8332

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Wechsler J.
Washington report: new year promises new initiatives, new FDA commissioner
Pharmaceutical Technology 1997 Jan; 21:16, 18, 20, 22, 24, 26


Abstract:

An emerging cooperative tone in Washington unlikely to encourage congressional approval of radical U.S. Food and Drug Administration (FDA) reform legislation is discussed, including how the departure of FDA commissioner David Kessler will also affect prospects for reform and continued internal efforts for changes in FDA policy and practice. Issues likely to be considered in the coming year are medical care reform, expansion of health care coverage to the uninsured, Prescription Drug User Fee Act negotiation, patent extensions and reform, and drug price controls.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963