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Healthy Skepticism Library item: 8329

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hemeryck L, Chan R, McCormack PM, Condren L, Feely J.
Pharmaceutical advertisements in Irish medical journals
Journal of Pharmaceutical Medicine 1995; 5:(3-4):147-151


Abstract:

To assess the quality and quantity of information in pharmaceutical advertisements published in Irish medical journals, the compliance of 100 consecutive advertisements with the Federation of Irish Chemical Industries (FICI) code of marketing practice was measured. Eleven advertisements failed to include the product authorization number, 9 a statement that full or additional prescribing information is available, 3 the approved or other non-proprietary names of the active ingredients, 2 the address of the product authorization holder, and 1 the name of the holder; all of which is regarded as essential information to be included in all advertisements. One hundred doctors completed a questionnaire assessing 10 randomly selected advertisements. These were judged not to be of good educational value by 72% of the doctors, and 80% were not comfortable with the fact that information relating to side effects, contraindications, or precautions had been excluded. It was concluded that inadequacies in pharmaceutical advertisements in Ireland exist.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.