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Healthy Skepticism Library item: 8230

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Rothermich EA, Pathak DS.
References for health-related quality-of-life claims in prescription drug advertisements.
Am J Health Syst Pharm 1997 Nov 15; 54:(22):2596-9
http://www.ajhp.org/cgi/reprint/54/22/2596


Abstract:

To determine the percentage of prescription drug advertisements with health-related quality of life (HRQOL) claims that provided retrievable references, 26 different advertisements with claims from 3 medical journals in 1992 were collected and evaluated. Twenty-four of the advertisements contained implicit claims, and the remaining 2 advertisements contained explicit claims. Fewer than half of the prescription drug advertisements in the 3 journals with HRQOL claims provided readily retrievable references. In general, the claims with references appeared to be adequately supported by those references.

Keywords:
Advertising* Drug Industry Prescriptions, Drug* Quality of Life*

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909