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Healthy Skepticism Library item: 8207

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Philanthropy News Digest
Looking to Speed Drug Development, More Nonprofits Are Backing Drug Trials
Foundation Center 2007 Feb 1
http://foundationcenter.org/pnd/news/story.jhtml?id=168200003


Full text:

Fed up with medical discoveries that fill journals rather than medicine chests, private foundations and charities that have traditionally funded academic researchers are awarding millions of dollars to for-profit companies, the Wall Street Journal reports.

Because the Food and Drug Administration approves fewer than one in a thousand new drugs, pharmaceutical companies are reluctant to spend money on developing even the most brilliant drug discovery unless it has ten-figure sales potential. Another factor working against the development of promising new drugs is venture capitalists’ desire to see their biotech bets pay off in just a few years – a mind-set distinctly at odds with the lengthy drug-development process.

As a result, an increasing number of nonprofits willing to pay to “de-risk” compounds and keep otherwise promising drug trials from stalling are looking to hook up with drug companies. Spurred on by disgruntled parents anxious to find a cure, the Juvenile Diabetes Research Foundation recently announced it will give $2 million to MacroGenics, Inc., a Maryland-based biotech company, for a phase 2/3 clinical trial of an antibody that could slow progression of type-1 diabetes, which affects 1.7 million Americans. The deal follows on the heels of a multimillion-dollar commitment by the organization in 2006 to fund clinical trials by biotech companies in California, Massachusetts, and Canada. Elsewhere, the Michael J. Fox Foundation , the Families of Spinal Muscular Atrophy , and the Myelin Repair Foundation are taking similar steps to help bridge the translational research gap.

At the same time, charities understand that writing checks to for-profits might not be what their donors had in mind. “We debated whether it was right for our money to go to a company that might make a profit,” says JDRF board member Michael White. “We’re not unconcerned about that, but we’ve invested so much in discovery, what we need now is to take these things to market. We’re taking on the role of ‘venture philanthropists.’”

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963