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Healthy Skepticism Library item: 8152

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hargreaves S.
Ghost authorship of industry funded drug trials is common, say researchers
BMJ 2007 Feb 3; 334:(7587):223
http://www.bmj.com/cgi/content/full/334/7587/223


Abstract:

Ghost authorship, whereby someone who has made a major contribution to a scientific article as an author is not acknowledged, is a widespread practice, says a study published this week.

In the clinical trials investigated in the study, three quarters of individuals who had made significant contributions to the final paper were not listed as authors (PLoS Medicine 2007;4:e19). In most cases these were statisticians working for the company sponsoring the trial.

“Ghost authorship is a form of research misappropriation, and we believe that this practice serves commercial purposes,” said the study’s lead author, Peter Gøtzsche, of the Nordic Cochrane Centre in Copenhagen.

“Authorship establishes accountability, responsibility, and credit for scientific articles. If authorship is misappropriated, readers may be misled, and the potential for manipulated analyses and conclusions may increase,” he added.

The researchers assessed all published, industry initiated randomised trials approved in 1994-5 by the scientific and ethical . . .

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963