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Healthy Skepticism Library item: 8101

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Congress explores limits on Internet pharmacy
American Journal of Health System Pharmacy 1999 Sep 15; 56:1812


Abstract:

A congressional subcommittee hearing regarding the benefits and risks of online pharmacies and existing curbs on such sites is discussed; the oversight subcommittee of the House Committee on Commerce heard testimony from the U.S. Food and Drug Administration (FDA), the Federal Trade Commission, the Department of Justice, state officials, the National Association of Boards of Pharmacy (NABP), the American Medical Association (AMA), Internet pharmacies, and consumers. To protect the safety of consumers, FDA plans to expand enforcement actions, work closely with other federal agencies, alert consumers to the risks of illegitimate online offerings, and provide input to Congress regarding legislation.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963