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Healthy Skepticism Library item: 8068

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Mississippi Attorney General Sues Over Zyprexa
Defective Drugs 2006 Jul 31
http://www.adrugrecall.com/news/zyprexa-mississippi.html


Full text:

The Mississippi Attorney General filed a lawsuit against Eli Lilly, the maker of the antipsychotic prescription drug Zyprexa, citing the company’s deceptive marketing practices.

According to the claim, Lilly knew that Zyprexa increased a patient’s risk of developing diabetes but continued to market and sell the drug without changing the warning label to reflect the potential danger.

In April 2002, the company changed the labeling of Zyprexa marketed in the United Kingdom and Japan to include the increased risk for diabetes-related injuries. It wasn’t until a year and a half later that Lilly changed the labeling of the drug in the United States.

The state seeks to recover funds for Medicaid patients who suffered Zyprexa-related injuries. The lawsuit also charges Lilly with marketing the drug for non-approved uses and seeks to recover money expended to purchase Zyprexa for “non-medically approved indications.”

Tim Balducci, Special Assistant Attorney General, said that the state “is spending millions of dollars on Zyprexa for patients who are not indicated for the drug, and further, who are being harmed by it.”

He said that the damages could amount to “hundreds of millions of dollars.”

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963