Healthy Skepticism Library item: 8030
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Pokorny AM.
Should doctors appear in advertisments?
Med J Aust 2006 Dec 4-18; 185:(11-12):673-4
http://www.mja.com.au/public/issues/185_11_041206/matters_arising_041206-4.html
Abstract:
To the Editor: A new trend of doctors appearing in television advertisements is emerging in this country. This has occurred with some impetus over the past year, and now involves not just everyday medical practitioners, but highly regarded public figures. The ethical implications of such advertisements are worthy of some thought…
Keywords:
Publication Types:
Letter
MeSH Terms:
Advertising/ethics*
Australia
Codes of Ethics
Conflict of Interest
Ethics, Medical*
Humans
Physicians/ethics*
Notes:
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