corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 8003

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

D’agostino RB, D’agostino RB.
Estimating Treatment Effects Using Observational Data
JAMA 2007 Jan 17; 297:(3):314-316
http://jama.ama-assn.org/cgi/content/full/297/3/314


Abstract:

The randomized clinical trial (RCT) is the ideal method for measuring treatment effects. Participants in clinical trials are randomly assigned to a treatment or control group. Randomization reduces biases by making treatment and control groups “equal with respect to all features,” except the treatment assignment. When randomization is performed correctly, differences in efficacy found by statistical comparisons can be attributed to the difference between the treatment and control.1

However, the RCT does not necessarily provide the final answer to treatment effectiveness, as there are many restrictions that limit generalizability. For example, RCTs are often restricted to patients with limited disease, comorbidity, and concomitant medications. Thus, RCTs generally demonstrate efficacy rather than effectiveness, where efficacy is the treatment effect under the restricted conditions of the RCT and effectiveness is the treatment effect under the conditions of usual practice.1

Observational, . . .

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend








Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963