corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 80

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Bias seen in U.S. drug study reporting
United Press International 2004 Dec 16


Full text:

A review of 48 U.S. drug studies in the American Journal of Medicine Wednesday showed apparent bias in those sponsored by pharmaceutical companies.

Of the 48, every one of the 30 sponsored papers reported favorable results, while only 12 of the 18 not supported by a pharmaceutical company were positive.

The authors propose three principles for medical societies to maintain the integrity of presentations about commercial products — a requirement for full disclosure of financial support, an explicit policy of accepting negative studies as well as positive studies, and a series of lectures, discussions and debates at the annual meetings to help everyone recognize conflicts of interest and scientific bias.

In an editorial in the same issue, Dr. Seth Landefeld suggests the measures would be insufficient.

“The recommended steps are eminently reasonable and hopelessly inadequate,” he wrote. “Disclosure of financial conflicts of interest likely has limited effects and may not eliminate bias or its effects on practice.”

Rather, he suggested the creation of an independent agency funded by pooled resources from the pharmaceutical industry that would sponsor such drug studies.

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend








Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963