Healthy Skepticism Library item: 7967
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
U.S. pharmaceutical industry spent more than $5.8 billion on product promotion in 1998: direct-to-consumer advertising expenditures exceed $1.3 billion
Massachusetts Pharmacy Journal 1999; 11:(1):12
Abstract:
The trend towards an increase in pharmaceutical industry promotional spending on brand named prescriptions directed toward physicians and consumers in the United States is described, including increases in direct-to-consumer advertising expenditures and top advertised brands by various pharmaceutical companies.
