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Healthy Skepticism Library item: 7944

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Chi J.
Drug budget spiraling out of control? Here's how to rein in your costs
Drug Topics 2000 Feb 7; 144:64


Abstract:

Strategies to control hospital drug costs, including creating new categories of formulary-status and restricted drugs, using therapeutic substitution, comparing physicians on their prescribing practices, obtaining discounts from drug companies, and obtaining aid for indigent patients, are explored.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963