Healthy Skepticism Library item: 7912

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Smith DL.
Don't forget about us after the initial DTC ad
Pharmaceutical Executive 2000 Jan; 20:113

Abstract:

Recommendations are presented to help pharmaceutical companies continue the momentum and improve the helpfulness of direct to consumer (DTC) advertising of prescription drugs.

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There is no sin in being wrong. The sin is in our unwillingness to examine our own beliefs, and in believing that our authorities cannot be wrong. Far from creating cynics, such a story is likely to foster a healthy and creative skepticism, which is something quite different from cynicism.â€
- Neil Postman in The End of Education