Healthy Skepticism Library item: 7905

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Marshall G.
Common market
Chemist and Druggist 1999 Dec 4; 252:

Abstract:

An overview of the postmarketing surveillance (PS) of medicines in the United Kingdom is presented, and the rationale for PS, different approaches to PS such as prescription event monitoring, the effect of prescription event monitoring on prescribing, and the role of the pharmaceutical industry and community pharmacy in PS are considered.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963