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Healthy Skepticism Library item: 7842

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Holmer AF.
Industry strongly supports continuing medical education.
JAMA 2001 Apr 18; 285:(15):2012-4


Abstract:

The role of the pharmaceutical industry in sponsoring continuing medical education programs for physicians is discussed, including the compliance of all sponsors with the labeling and advertising regulations of the U.S. Food and Drug Administration (FDA), the factors used by the FDA in evaluating industry supported continuing education meetings, and the potential benefits to physicians of the participation of industry in continuing education programs.

Keywords:
Drug Industry*/economics Education, Medical, Continuing*/economics* Ethics Financial Support

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963