Healthy Skepticism Library item: 7840

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Relman AS.
Separating continuing medical education from pharmaceutical marketing.
JAMA 2001 Apr 18; 285:(15):2009-12
http://jama.ama-assn.org/cgi/content/full/285/15/2009

Abstract:

The ethical issues surrounding the sponsorship of continuing medical education programs for physicians by the pharmaceutical industry, in light of the potential for altering physicians’ prescribing practices, are discussed, including the current standards for accrediting continuing medical education programs, and recommendations for changes in those standards to prevent undue influence by the pharmaceutical industry on the content of those programs.

Keywords:
Conflict of Interest Drug Industry*/economics Education, Medical, Continuing*/economics Financial Support

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963