Healthy Skepticism Library item: 7838

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Cassell D.
How manufacturers view pharmacists
Drug Topics 2001 Apr 16; 145:47-48, 50, 52, 54

Abstract:

To investigate pharmaceutical industry executives’ attitudes towards community pharmacists, 457 questionnaires were mailed to pharmaceutical company executives assessing pharmacists’ influence, consultation, continuing education sponsorship, the companies’ relationships with pharmacists, physician dispensing, therapeutic substitutions, pharmacist prescribing, and collaborative practice acts. Of the 85 usable responses, nearly two-thirds said pharmacists have considerable influence on product introduction. Two-thirds also responded that pharmacists are doing a good job counseling patients. However, 78% responded that pharmacists are not giving manufacturers enough support when it comes to explaining drug prices to consumers.