Healthy Skepticism Library item: 7814

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sullivan DL.
Evaluating information in consumer advertisements of prescription drugs.
Ann Pharmacother 2001 Nov; 35:(11):1494
http://www.theannals.com/cgi/reprint/35/11/1494-a

Abstract:

A survey of 56 consumers was conducted to examine their attitudes about the importance and understandability of information in direct-to-consumer advertisements of prescription drugs. Promotional information was less important to consumers than was information on adverse effects, how the drug works, and its uses. Medical information in the advertisements seemed to be written in an understandable form. The study found somewhat favorable attitudes toward the brief summary of prescribing information.

Keywords:
Advertising/standards* Data Collection Drug Industry/standards Pharmaceutical Preparations/adverse effects Questionnaires