Healthy Skepticism Library item: 7811

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Scheindlin S.
Acacia-remarkable excipient: past, present, and future of gum arabic
Journal of the American Pharmaceutical Association 2001 Sep-Oct; 41:669-671

Abstract:

An overview of the pharmaceutical excipient acacia (gum arabic) is presented, including the preparation and properties of this excipient, the use of acacia in prescription compounding and the pharmaceutical industry and other industries, and the future availability of acacia and potential need for acacia substitutes in light of continuing political unrest in Sudan, which produces 60% of the world’s supply of raw acacia and practically 100% of the purest grade of this material.

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963