Healthy Skepticism Library item: 7799

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Young D.
Studies show drug ads influence prescription decisions, drug costs.
Am J Health Syst Pharm 2002 Jan 1; 59:(1):14,
http://www.ajhp.org/cgi/reprint/59/1/14

Abstract:

The results of 4 studies evaluating the impact of direct-to-consumer advertising of prescription drugs on the receipt of prescriptions by patients and the impact of using newer drugs with higher costs are summarized and discussed.

Keywords:
Advertising* Decision Making Drug Costs* Humans Patient Acceptance of Health Care Prescriptions, Drug/economics* United States