Healthy Skepticism Library item: 7762

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mintzes B, Barer ML, Kravitz RL, Kazanjian A, Bassett K, Lexchin J, Evans RG, Pan R, Marion SA.
Influence of direct to consumer pharmaceutical advertising and patients' requests on prescribing decisions: two site cross sectional survey.
BMJ 2002 Feb 2; 324:(7332):278-9
http://www.bmj.com/cgi/content/full/324/7332/278

Abstract:

A cross sectional survey of a cluster sample of primary care patients in California and Vancouver, British Columbia was conducted to determine the frequency of patients’ requests for prescriptions and of prescriptions resulting from requests. Seventy eight physicians participated in the study. It was concluded that patients’ requests for medicines are a powerful driver of prescribing decisions.

Keywords:
Adult Advertising* Canada Cross-Sectional Studies Health Care Surveys Humans Patient Acceptance of Health Care* Pharmaceutical Preparations* Physician's Practice Patterns* United States