Healthy Skepticism Library item: 7756

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gebhart F.
Still growing - Steady, not stellar, growth marked the pharmaceutical market last year
Drug Topics 2002; 146:(6):25-26,28,30

Abstract:

A report of the most prescribed and marketed drugs of 2001 is presented, including the average retail price per prescription, refill and new prescriptions dispensed, the top 10 retail drugs, the classes of drugs most prescribed, the top 20 branded products by prescription activity and the impact of direct to consumer advertising.