Healthy Skepticism Library item: 7755

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Nozar RA.
Education and promotion of generics might put the brakes on pharm costs
Managed Healthcare Executive 2002; 12:(2):36, 38

Abstract:

This article examines the growing importance of generic drugs for pharmaceutical companies, managed care industry and consumers in terms of lower prices compared to brand name drugs, generic drug education programs for consumers, and legislation that will help bring affordable generics to consumers.