Healthy Skepticism Library item: 7754

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Shalo S.
The cyber six: ePharma's hot growth spots
Pharmaceutical Executive 2002; 22:(1):72-74,76,78

Abstract:

This article outlines the promising opportunities for e-business and the pharmaceutical industry presented at the 2001 ePharma Summit. These include web-enabled clinical trials, the use of electronic systems in clinical trials, use of e-detailing to sell products to physicians, electronic customer management systems, the use of e-prescribing by physicians and development of interactive animation software to use with their sales forces, healthcare provider customers, and direct-to-consumer marketing campaigns.