Healthy Skepticism Library item: 7752

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Saunders B, Farine A, Kellerman J.
Caught in the crosshairs - Pharmaceutical pricing and sales & marketing practices
Pharmaceutical Executive 2002; 22:(4):50,52,54,56,58

Abstract:

This article examines the impact of recent regulatory scrutiny and law enforcement initiatives towards the pharmaceutical industry in two main areas: drug price reporting and sales and marketing practices, in terms of reasons the pharmaceutical industry is being targeted, who investigates allegations, who makes the allegations and the programs that pharmaceutical industry are implementing to promote regulatory compliance.