Healthy Skepticism Library item: 7744

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Top 10 drugs of 2001
Pharmacy Times 2002; 68:(4):10,12,15

Abstract:

The United States pharmaceutical industry’s top 10 drug list is presented, and the trends in prescription growth are discussed, including the effect generic drugs have on the sale of brand names, the role of direct-to-consumer advertising and the consequences of advertising next-generation drugs.