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Healthy Skepticism Library item: 7733

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Wechsler J.
House adopts Medicare rx benefit
Pharmaceutical Executive 2002; 22:(8):26,28


Abstract:

This article discusses the approval of a new Medicare reform bill by the senate that allots $320 billion over eight years for the pharmacy benefit, and another $30 billion to boost Medicare payments to hospitals, doctors, and health maintenance organizations, grants $600 million to pharmacists to support patient counseling programs, electronic prescribing, drug use review, and information technology, blocks reimportation and generic drug proposals as well as cancelling an item to study the impact of direct-to-consumer advertising on pharmaceutical use and cost.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963