Healthy Skepticism Library item: 7732
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
O'Hara P.
Policing CRM sampling
Pharmaceutical Executive 2002; 22:(8):56,58,60,62-63,66
Abstract:
Pharmaceutical representatives and their use and compliance of customer relationship management (CRM) systems in dealing with physicians is discussed, including an outline on the importance of sample accountability procedures and the regulations governing the distribution of prescription drug samples. By embracing sample accountability regulations, pharma companies can protect themselves from liability and optimize their return on investment.
