Healthy Skepticism Library item: 7730

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Alonso J.
CRM - The 'ecosystem' difference
Pharmaceutical Executive 2002; 22:(8):44,46,48,50,52

Abstract:

An outline of the implementation and importance of customer relationship management (CRM) to the sales and marketing ecosystem of pharmaceutical companies is presented, including a description of 11 practices companies can follow to build a healthy CRM system and an outline of the difficulties most pharma companies experience with CRM installations.