Healthy Skepticism Library item: 7679

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Houlton S.
Drug info war heats up
Pharmaceutical Executive 2002; 22:(8):30

Abstract:

This article discusses the advertising of prescription medicines and internet information about therapeutic products, and whether companies can be trusted to deliver it in a non-promotional way. However, Europeans have a legitimate right to information about prescription pharmaceuticals, and the Association of the British Pharmaceutical Industry believes that pharmaceutical companies should be able to provide product information for patients.