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Healthy Skepticism Library item: 7676

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kiene B, Braun N, Freund M, Kliegel T.
Public advertising for prescription medication. Part 2. Different interests and solutions
Deutsche Apotheker Zeitung 2002; 142:(19):47-50,55-57


Abstract:

The advertising of prescription drugs is discussed, including the role of the pharmaceutical industry, the attitude of the American Medical Association, the interest of the consumer, and the potential impact of direct advertising.

 

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