Healthy Skepticism Library item: 7672

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sellers LJ.
Lilly marketers cross the line
Pharmaceutical Executive 2002; 22:(9):20

Abstract:

The regulations governing pharmaceutical marketing and patient confidentiality are discussed, where in a recent malpractice case, under the instruction of Eli Lilly, a free one month trial pack of Prozac weekly was distributed to and invaded the privacy of an unassuming patient.