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Healthy Skepticism Library item: 7671

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Brewer GJ.
Fundamental problems lie ahead in the drug discovery and commercialization process: restructuring of the pharmaceutical industry and an improved partnership with academia are required.
J Investig Med 2006 Sep; 54:(6):291-302
http://www.bcdecker.com/pubMedLinkOut.aspx?pub=JIMO&vol=54&iss=6&page=291

Keywords:
MeSH Terms: Academic Medical Centers/economics Academic Medical Centers/methods* Biomedical Research Drug Design* Drug Industry/economics Drug Industry/methods* Humans Pharmaceutical Preparations* Technology, Pharmaceutical/methods* Substances: Pharmaceutical Preparations

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963